AI vs HUMANITY
Online | 24th April 2026
Embrace AI copywriting tools or dive deep into hands-on creative workshops. This special online CopyCon is all about the balance between creativity, humanity, and AI – presented as a mix of breakout sessions and keynote talks.
Whether you want to focus on fostering your creative energy, or harnessing tech to raise your game, the CopyCon schedule has options for you.
09:00 – 09:20
Registration – time to get settled in Zoom Events and complete your profile information
09:20 – 09:30
Welcome and introduction
Lorraine Forrest-Turner welcomes you to CopyCon, and introduces our first keynote speaker.
09:30 – 10:25
Who’s Afraid of Creative? – The Staying Power of Human Creativity
Kristy Martino on how we can build and maintain sustainable creative careers amongst a barrage of hot takes and a very palpable fear of being left behind.
10:25 – 10:50
Q&A / Themes and Goals
Our panel reflects on the opening keynote and identifies the unresolved challenges we want to pursue as the day unfolds.
10:50 – 10:55
Morning Pause – a brief break before we regroup
11:00 – 11:45
Breakout Sessions | Round 1 – choose one of the following sessions:
11:00 – 11:45
AI-Assisted Copywriting: Mindset and Tactics
Shifting your mindset and selecting your tactics to excel as a copywriter empowered by AI, presented by Harriet Meyer.
11:00 – 11:45
B2B Masterclass: Can We Write the Perfect Case Study?
In this hands-on masterclass with veteran B2B copywriter and trainer David McGuire, we’ll workshop the elements of the perfect case study – and discuss how to handle the constraints of real-life B2B.
11:00 – 11:45
Speaking Business: How to Talk About Strategic Content Impact with Leaders and Clients
Lauren Pope helps you bridge the gap between what you care about as a copywriter and what matters to the leaders and clients you work with.
11:50 – 12:35
Breakout Sessions | Round 2 – choose one of the following sessions:
11:50 – 12:35
The Connected Copywriter: How to Build Powerful AI Workflows for Content Teams
Tim Tucker explores how you can go beyond one-off AI prompts to build connected, scalable systems.
11:50 – 12:35
Storybreaking: Why You Need to Think like a TV Writer
Charlie Stewart explores storybreaking – a technique borrowed from TV writers’ rooms – and how it can help you move beyond copy production and into creative strategy.
11:50 – 12:35
Case Study Show & Tell
Giles Edwards from …Gasp! dives into a project that demonstrates the power of copywriting – in conversation with Mel B.arfield
12:40 – 13:05
Lunch
13:10 – 13:35
Speaker Tables: Conversations with Creators
Drop into one of our Speaker Table rooms to join a conversation on a focused topic.
13:40 – 14:25
13:40 – 14:25
Tales of the Unexpected: How to Write Strange Copy that Still Sells
Andrew Boulton presents a closer look at how peculiar ideas, unusual thinking and strange voices can make an impact in your copy and concepts.
13:40 – 14:25
The Psychology of the Inbox
Beth O’Malley helps you explore how to write and present your copy in emails for the way people actually read, think, and behave in their inbox.
13:40 – 14:25
AI Ethics, Policy and Governance | Discussion
Tim Tucker hosts this conversation with Abby Worth (Bloom & Wild), Harriet Meyer, and Jess Cheetham.
14:30 – 15:15
Breakout Sessions | Round 4 – choose one of the following sessions:
14:30 – 15:15
The Future of Copywriting?
AI is already changing what copywriters do, how clients buy, and what a successful career looks like. This is a conversation about what’s already underway and figuring out what to do about it. Nick Pryke is in conversation with Vikki Ross, Dave Harland, Diane Wiredu and Katherine Wildman.
14:30 – 15:15
Freelance Copywriters’ Business Development
Join a group of freelance copywriters to discuss the secrets to success in 2026.
14:30 – 15:15
Copywriting Career Mentoring
Join hiring managers from Bloom & Wild, Booking.com, We Are Tilt, Reed Words and Sticky Content to hear about copywriting recruitment from the insiders.
15:20 – 15:30
Afternoon Break
15:35 – 15:45
Discussion Rooms
Small group discussions on the topic of your choice.
Closing keynotes
15:50-16:15
The Merry-Go-Round of Making: Why AI Might Be Great for Creatives
Harendra Kapur on using AI in unexpected ways.
16:15-16:40
Words that Break the Internet
David Levin presents a love letter to some of the finest social and digital writing in cyberspace, and a look at various methods that will help writers in the audience break the internet themselves.
16:40-16:55
Action pledges
You and our speakers, hosts and trainers are invited to share ‘next steps’ — the actions you’re planning to take following CopyCon 2026.
16:55 – 17:00
Wrap Up
Your host concludes the conference
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You’re in good company
Attended by copywriters, brand writers, agency writers, content designers, UX writers, account managers and creatives, as well as in-house marketers, communicators and strategists from companies including…