The one-day conference for everyone who works with words. Includes 4 talks and 2 breakout sessions (there are 6 to choose from).
THE COPYWRITING
CONFERENCE 2019 SCHEDULE
Registration
Opening remarks
David McGuire welcomes you and introduces our first speaker...
Conversion Copywriting
Details to be confirmed, but we're very excited to be bringing Joanna Wiebe from Canada to share her thoughts on copywriting. Joanna specialises in improving conversion rates.
Behavioural Biases
Talk details are TBC. Richard Shotton is the author of The Choice Factory, a book that explores 25 behavioural biases that influence why we buy.
Coffee Break
Breakout Session 1
There are 6 to choose from.
Tweaking Your Content For SEO
Make your digital copy and content search-engine friendly, without butchering your copy.
Applying behavioural insights to supercharge your copy
Drawing on behavioural economics and psychology, we'll get inside reader's heads...
What you can learn from the masters of Direct Response
How can you infuse your copy with traditional techniques that still pack a punch?
Swipes to stripes - from Bumble to Adidas
Ben Dudley shares the techniques he used on the Bumble dating app to try and find love for users, and how UX copy works at Adidas...
How conversational copy got awkward
Wacky smoothie cartons. Over-familiar emails. Gag-cracking brunch menus. Has "conversational" copy talked itself out?
From engaging to invisible - moving from marketing to content design
How does the work of a content designer differ from the marketer's role?
Lunch
Breakout Session 2
There are 6 to choose from.
Tweaking Your Content For SEO
Make your digital copy and content search-engine friendly, without butchering your copy.
Applying behavioural insights to supercharge your copy
Drawing on behavioural economics and psychology, we'll get inside reader's heads...
What you can learn from the masters of Direct Response
How can you infuse your copy with traditional techniques that still pack a punch?
Swipes to stripes - from bumble to adidas
Ben Dudley shares the techniques he used on the Bumble dating app to try and find love for users, and how UX copy works at Adidas...
How conversational copy got awkward
Wacky smoothie cartons. Over-familiar emails. Gag-cracking brunch menus. Has "conversational" copy talked itself out?
From engaging to invisible - moving from marketing to content design
How does the work of a content designer differ from the marketer's role?
Coffee Break
UX Copywriting
Laura Parker explores UX copyriting, including what it means and how it compares to traditional copywriting. You will also learn how to work more effectively with designers.
Skin in the game
Harry Kapur, head of writing at Velocity Partners, questions how you can write with the same conviction, context and insight as the clients you represent.
After Party
Join us in the Barbican's beautiful conservatory for a drink or two. The first drink is on us.
Register Now
Save up to £125 on your ticket with a ProCopywriters membership - available for individuals and organisations.
Corporate Attendees
Corporate attendees can pay by invoice. Email events@procopywriters.co.uk and let us know how many places you would like to book.
Experience the
copywriting conference
Get in Touch
Contact Details
- Write to:
- ProCopywriters
- Bayside Business Centre, Willis Way
- Poole, UK
- Telephone:
- +44(0)1202 979 088
- Email:
- events@procopywriters.co.uk