Conference

9th October

Hear from a brilliant blend of speakers that includes copywriters, authors and professional trainers. Your ticket includes access to all Satellite Sessions, the event app, and all talk recordings.

Ticket Price


£159.00 early adopter discount – Save £40.00 £119.00


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Pro Members
Ticket price: £69.00

Conference

Friday 9th October

09:00 – 10:00

Registration

09:15 – 09:25

Welcome and introduction

David McGuire, Creative Director of Radix Communications, welcomes you to the seventh annual Copywriting Conference.

09:00 – 09:10

Poetry

Rishi Dastidar is a brand strategist and poet. He kicks off the day with a reading.

09:45 – 10:15

Writing Fascinations

Eddie Shleyner talks fascinations: the most powerful copywriting technique you’ve never heard of.

10:20 – 10:50

Microcopy

Relly Annett-Baker is a content strategist and copywriter. She shares her thoughts on the importance of the small snippets of copy that guide users through apps and sites.

10:50 – 11:10

Testing copy taught us…

Sandra Wu is the paid content marketing lead at Blinkist. She explores some of the discoveries she has made through testing copy.

11:15 – 11:45

Break

11:50 – 12:20

Diversity in Storytelling

Natalie Narh is a Social Content Creative at Ogilvy UK and is joining us to discuss how to make writing genuinely diverse.

12:30 – 13:00

Test your copy quickly

Gill Andrews believes that testing copy is the key to better results. And in this talk she shares strategies for testing your copy quickly and effectively – before you publish.

13:05 – 13:35

Simple speak at WeTransfer

Robyn Collinge is a copywriter at global file-sharing site WeTransfer. She shares examples of how simplicity helps them serve a huge audience and build a dedicated following for their WePresent newsletter.

13:00 – 14:00

Lunch

14:05 – 14:35

Your value proposition

Your value proposition can be the springboard to launch your marketing – giving your entire team a clear vision of what your business really means to your customers. Francesca Catanuso helps you build your proposition.

14:40 – 15:10

Death to perfectionism

Honor Clement-Hayes knows the trap well. For creatives, the cycle of create, review, feedback and edit can leave you feeling like nothing is ever good enough. But getting done is always better than getting stuck.

15:15 – 15:45

Coffee Break

15:50 – 16:10

Uninvisibility

Jane Evans was horrified by the disappearance of women over 50 from the world of advertising. Her Uninvisibility Project is shining a spotlight on talented women who have a powerful voice and a valuable perspective.

16:15 – 16:45

Personality-driven copy

Kira Hug is a conversion copywriter who knows that personality is positive for your brand. Learn how you can stand out – and how it can boost your bottom line.

17:00 – 19:00

Desk Drinks and Farewell

Register Now

Save up to £90 on your ticket with a ProCopywriters membership - available for individuals and organisations.


Corporate Attendees

Corporate attendees can pay by invoice. Email events@procopywriters.co.uk and let us know how many places you would like to book.