20th October 2023, London
CopyCon
Your ticket includes breakfast pastries, refreshments throughout the day and lunch – as well as the video recording package. The pre-conference meet-up is free to all and there is an optional (ticketed) after-party.
Sam Knowles
Chief Data Storyteller, Insight Agents
Lorraine Forrest-Turner
Freelance Writer and Teacher
Honor Clement-Hayes
Creative Director
Dave Harland
The Word Man
Jackie Kingsley and Carla Dobson-Elliott
Heads of Editorial, Sticky
Aimée López
Retail Copywriter + Strategist
Orlaith Wood and Jamie Thorp
Creatives @ Reed Words
Tiffany Markman
Conference schedule
We’re making space for conversations in between the talks.
09:00 – 09:45
10:00 – 10:10
Welcome and introduction
David McGuire welcomes you to the tenth annual Copywriting Conference.
10:15
Analytics + Storytelling = Influence
Sam Knowles on data-driven narratives.
10:40
In Praise of Mediocrity
Lorraine Forrest-Turner on the futile resistance of acceptance.
11:00
11:45
Uncover Your Target Customers
Aimée shares her three-step approach to identifying your target customers.
12:10
How Neurodiversity Can Play Nicely With Creativity
Honor Clement-Hayes on how our differences can pay dividends.
12:35
Lunch is served in the Osler Room
14:05
Generating Ideas: 3 Strategies
Tiffany Markman shares 3 of her tried-and-tested techniques for conjuring creativity.
14:30
Naming: A Realistic Approach
There’s no magic incantation that can conjure the perfect word. But Orlaith and Jamie have some practical insights into the challenge of naming.
14:50
Coffee Break
15:35
What do your clients really mean?
Jackie Kingsley and Carla Dobson-Elliott translate for your stakeholders and clients.
16:00
Where to Find the Funny in Anything
Dave Harland has the answers, even if your project is proper boring.
17:00 – 22:00
Afterparty at the Albany
At the Royal College of Physicians
CopyCon is held in the Wolfson Theatre at the Royal College of Physicians.
Address: 11 St Andrews Place, London, NW1 4LE
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