Alan does words.
He helped The Open find a tone of voice. He created the brand story for a £16,000 single malt. And he trained Vodafone to write for digital.
Along the way, he’s written everything from an Alexa skill for Channel 4, to a paper cup for Pret a Manger.
Alan has been writing for a living since 1995, and started Blackad in 2002. The team is now seven-strong, with offices in London and Glasgow.
I'll share a foolproof system for creating a value proposition your clients can pick up and use straight away – no branding bingo, and no weird diagrams.
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