Alan Black

Agency Director

Alan does words.

He helped The Open find a tone of voice. He created the brand story for a £16,000 single malt. And he trained Vodafone to write for digital.

Along the way, he’s written everything from an Alexa skill for Channel 4, to a paper cup for Pret a Manger.

Alan has been writing for a living since 1995, and started Blackad in 2002. The team is now seven-strong, with offices in London and Glasgow.



Copy Con X

My Sessions

8th November 3:35 pm - 4:00 pm

Value Propositions Aren’t Just for Planners

I'll share a foolproof system for creating a value proposition your clients can pick up and use straight away – no branding bingo, and no weird diagrams.

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