Be the brand in the room.
CopyCon International is the conference for working copywriters. Two days, fully online, scheduled from London to LA. Around 200 commercial writers — agency, in-house, freelance — and the people who hire them. Sponsorship buys association with the craft, not a slot in front of it.
The principlesHow we sell sponsorship.
Bluntly, so there’s no negotiating it later. These are the rules the conference is built on and the rules sponsorship follows.
No speaking for sale
Sponsorship buys association, not airtime. Speakers are curated. If a sponsor talk runs at all, it sits in a clearly branded Sponsor Spotlight slot, ringfenced from the keynote programme.
Honest reach claims
The boilerplate is “two days, London to LA,” not “every timezone.” We do not overclaim audience size or live-coverage geography. The pitch is the format and the audience profile, not the headcount.
Audience fit over revenue
An ill-fitting sponsor damages the room more than the fee compensates. We qualify out fast — for your benefit and ours.
The packagesFour standard tiers.
Negotiating bands, not list prices. Final terms are confirmed in a written agreement. Sponsor speaking is not bundled at any tier.
Headline Partner
- Above-fold logo on the site
- Stage backdrop on broadcast
- MC mention at opening and close
- Logo on printed delegate guide
- Premium location in the virtual exhibitor space
- Curated inclusion on one panel (editorial decision, not pay-to-play). No solo talk.
One slot only. The visible flagship partner for the conference.
Session Partner
- Logo on the session page and on-screen slide before the session
- Named association: “SEO for AI · supported by [brand]”
- MC reads a one-line credit at the top of the session
- Mentioned in pre-event session emails
Limited to four named sessions. Excludes PIL and keynotes 1 and 5. Sponsor has no editorial influence on session content.
Networking Partner
- Branding visible in the networking space during the block
- Optional informal presence (a host from your team)
- Underwrites the food, drink and format of one networking block
- Centre of how delegates actually meet
Two slots, one per long networking block (55-min and 35-min). High-quality association for any brand whose product or service helps writers work together.
Exhibitor
- Logo in the exhibitor list on site and in the delegate guide
- Standard virtual booth presence across both days
- Inclusion in pre-event “What to look out for” email
- Discounted delegate tickets for your team
Open to tooling, services, training, recruitment, professional services. Audience-relevance check applies before sign-off.
Two reputational add-onsCleaner stories. Smaller cheques.
Stand-alone partnerships outside the main pack. Available alongside any tier — or on their own — for brands looking to associate with craft or community rather than promotion.
LUMEN Trophy Partner
Underwrite the commission of the LUMEN trophy (letterpress slug casting, Hand & Eye or similar). Brand mark on the trophy lockup and on the award page. Mention from stage at the award moment.
The story sells itself — a brand investing in the artefact of a new craft award. Reputationally clean for any brand that wants to associate with making things rather than buying attention.
Student Bursary Partner
Underwrite the tranche of free student ballot places. Logo on the student ballot page. Acknowledged in any press around bursary winners.
The cleanest reputational play in the pack. A good story for any sponsor that wants to be seen investing in the next generation of copywriters rather than extracting attention from this one.
Brief Partner. Pitch It Live.
The brand whose real, current business brief sits at the heart of Pitch It Live. Three teams of working copywriters pitch against it live, judged by a panel. The brand gets the public moment, the writing the room makes, and the credit for putting their brief on the table — not a controllable owned-media slot.
What you’re buying
- A public performance moment in front of ~200 working copywriters
- The right to claim publicly that you put a real brief on the CopyCon stage
- Three speculative pitches you may or may not find useful
- A judging panel of senior practitioners with one seat reserved for a senior representative from your team
- Editorial credit and association with the craft
What you’re not buying
- A strategy retainer
- Account control or veto over the format
- Guaranteed usable creative output
- Editorial influence over how the brief is judged or framed by the MC
- Free use of the pitches in market (royalty terms apply)
For this to work, the brief must be
- Real and current — a live problem your team actually wants thinking on
- Stakes-carrying — no vanity briefs, no shelved projects dressed up for the stage
- Editorially defensible — passes our judgement on creative merit
And your team must be
- Comfortable with public scrutiny of your problem
- Willing to accept that format, framing and judging aren’t yours to control
- Senior enough to make a decision without long internal sign-off
QualificationBrands that fit. Brands that don’t.
We qualify in and out quickly. If your brand doesn’t sit comfortably in front of working copywriters, we’ll tell you. If it does, the conversation is short.
Good fit
- Tools writers actually use — research, drafting, editing, project management, payments
- Services that make the work easier — training, recruitment, accounting for freelancers
- Publications and platforms read by commercial writers
- Brands with real, current problems and the appetite to talk about them publicly (Brief Partner)
- Brands investing in craft, community or career development
Not a fit
- AI-replacement products positioned against writers
- Brands looking for a vendor relationship or strategy retainer dressed as a sponsorship
- Anyone expecting editorial influence over speakers or judging
- Spec-work pitches by another name
- Anything that would damage the room’s trust with attendees
ProcessFrom first email to confirmed.
Email us
Tell us which tier and a line about the brand. We reply within five working days.
Audience-fit call
20 minutes. We walk through the format, the audience, and whether you’d land. Honest both ways.
Agreement
Standard sponsorship terms for tiers; bespoke agreement for Brief Partner with royalty clause and editorial-control protections.
Activation
Assets, logos and on-day plan locked. Brief Partner: brief development window opens 6–8 weeks before applications.
Two emails. One reply.
Both routes go to Leif Kendall (Founder, ProCopywriters), who handles every sponsorship conversation personally. You’ll hear back within five working days, and you won’t be passed to a sales team — because there isn’t one.
Outreach for the 2026 edition began in Q2 2026. Headline and Brief Partner slots sell first; expect both to close by midsummer.