AI vs HUMANITY
Embrace AI copywriting tools or dive deep into hands-on creative workshops. This special online CopyCon is all about the balance between creativity, humanity, and AI – presented as a mix of breakout sessions and keynote talks.
Choose your route…
Whether you want to focus on fostering your creative energy, or harnessing tech to raise your game, the CopyCon schedule has options for you. You’ll also see a few gaps in the schedule – these will be filled based on feedback from our delegates.
09:00 – 09:20
Registration
09:20 – 09:30
Welcome and introduction
Lorraine Forrest-Turner, your host for 2026, welcomes you to CopyCon – and introduces our first keynote speaker.
09:55 – 10:25
Who’s Afraid of Creative? – The Staying Power of Human Creativity
Kristy Martino on how we can build and maintain sustainable creative careers amongst a barrage of hot takes and a very palpable fear of being left behind.
10:30 – 10:55
Q&A / Themes and Goals
Our panel reflects on the opening keynote and identifies challenges to pursue during the day…
10:45-11:00
Morning Mingle – grab a snack or join one of our matchmaking groups.
11:00 – 11:45
Breakout Sessions | Round 1 – choose one of the following sessions:
11:00 – 11:45
AI-Assisted Copywriting: Mindset and Tactics
Shifting your mindset and selecting your tactics to excel as a copywriter empowered by AI, presented by Harriet Meyer.
11:00 – 11:45
B2B Masterclass: Can We Write the Perfect Case Study?
In this hands-on masterclass with veteran B2B copywriter and trainer David McGuire, we’ll workshop the elements of the perfect case study – and discuss how to handle the constraints of real-life B2B.
11:00 – 11:45
Speaking Business: How to Talk About Strategic Content Impact with Leaders and Clients
Laure Pope helps you bridge the gap between what you care about as a copywriter and what matters to the leaders and clients you work with.
11:00 – 11:45
Delegate-directed session
This is your chance to influence the CopyCon programme – simply tell us what you want to see when you book your ticket – the most popular requests will occupy this space.
11:50 – 12:35
Breakout Sessions | Round 2 – choose one of the following sessions:
11:50 – 12:35
The Connected Copywriter: How to Build Powerful AI Workflows for Content Teams
How do we go beyond one-off AI prompts to build connected, scalable systems?
11:50 – 12:35
Storybreaking: Why You Need to Think like a TV Writer
Charlie Stewart explores storybreaking – a technique borrowed from TV writers’ rooms – and how it can help you move beyond copy production and into creative strategy.
11:50 – 12:35
Case Study Show & Tell
Copywriters share a case study and then join a conversation around what it takes to create effective copy
11:50 – 12:35
Delegate-directed session
This is your chance to influence the CopyCon programme – simply tell us what you want to see when you book your ticket – the most popular requests will occupy this space.
12:50 – 13:35
Lunch and sponsor networking
13:35 – 14:20
Breakout Sessions | Round 3 – choose one of the following sessions:
13:35 – 14:20
Tales of the Unexpected: How to Write Strange Copy that Still Sells
Andrew Boulton presents a closer look at how peculiar ideas, unusual thinking and strange voices can make an impact in your copy and concepts.
13:35 – 14:20
The Psychology of the Inbox
Beth O’Malley helps you explore how to write and present your copy in emails for the way people actually read, think, and behave in their inbox.
13:35 – 14:20
AI Ethics, Policy and Governance | Discussion
A discussion on how to enable AI within creative teams in a responsible and sustainable way
13:35 – 14:20
Delegate-directed session
This is your chance to influence the CopyCon programme – simply tell us what you want to see when you book your ticket – the most popular requests will occupy this space.
14:30 – 15:15
Breakout Sessions | Round 4 – choose one of the following sessions:
14:30 – 15:15
The Future of Copywriting?
Our panel discusses the outlook for our profession…
14:30 – 15:15
Freelance Copywriters’ Business Development
Join a group of freelance copywriters to discuss the secrets to success in 2026.
14:30 – 15:15
Copywriting Career Mentoring
Join a panel of recruiters, HR professionals and hiring managers as we explore the best strategies for accelerating your career journey
14:30 – 15:15
Audience Takeover
Present your own micro-talk or pop along to support new voices
15:30 – 15:45
Afternoon Break
Closing keynotes
15:35-16:05
The Merry-Go-Round of Making: Why AI Might Be Great for Creatives
Harendra Kapur on using AI in unexpected ways.
16:10-16:35
Words that Break the Internet
David Levin presents a love letter to some of the finest social and digital writing in cyberspace, and a look at various methods that will help writers in the audience break the internet themselves.
16:35-16:45
Action pledges
You and our speakers, hosts and trainers are invited to share ‘next steps’ — the actions you’re planning to take following CopyCon 2026.
16:45 – 17:00
Wrap Up
Your host concludes the conference
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Who’s Afraid of Creative? – The Staying Power of Human Storytelling
How can we build and maintain sustainable creative careers amongst a barrage of hot takes and a very palpable fear of being left behind?
Full Details
AI-Assisted Copywriting: Mindset and Tactics
In this fast, practical session, Harriet Meyer shows how to use AI as a sharp assistant at every stage of the job: briefs, research, angles, drafting, and editing.
Full Details
B2B Masterclass: Can We Write the Perfect Case Study?
What could be more interesting or persuasive than learning how one of your peers overcame the exact challenge you’re facing right now?
Full Details
Speaking Business: How to Talk About Strategic Content Impact with Leaders and Clients
You know your content makes a difference, but can you prove it?
Full Details
Storybreaking: Why You Need to Think Like a TV Writer
This session explores storybreaking – a technique borrowed from TV writers’ rooms – and how it can help you move beyond copy production and into creative strategy.
Full Details
The Connected Copywriter: How to Build Powerful AI Workflows for Content Teams
How do we go beyond one-off AI prompts to build connected, scalable systems?
Full Details
Tales of the Unexpected: How to Write Strange Copy that Still Sells
A closer look at how peculiar ideas, unusual thinking and strange voices can make an impact in your copy and concepts.
Full Details
Freelancer Business Development
How can you grow your freelance business in a way that's sustainable, effective – and future-proof?
Full Details
Career Clinic
Join a panel of recruiters, hiring managers and senior copywriters to learn what it takes to get hired in 2026.
Full DetailsWords that Break the Internet
A love letter to some of the finest social and digital writing in cyberspace, and a look at various methods that will help writers in the audience break the internet themselves.
Full Details
The Merry-Go-Round of Making: Why AI Might Be Great for Creatives
Harendra Kapur explores how MAYBE this whole AI thing will turn out to be pretty great for creatives after all.
Full Details
The Future of Copywriting?
We're inviting a variety of copywriters to divine our future. How might copywriting evolve in the AI age?
Full DetailsThe Psychology of the Inbox
You'll find out what really happens before and after someone opens your email. We’ll explore how to write and present your copy in emails for the way people actually read, think, and behave in their inbox.
Full Details
You’re in good company
Attended by copywriters, brand writers, agency writers, content designers, UX writers, account managers and creatives, as well as in-house marketers, communicators and strategists from companies including…
