Andrew Boulton has been a copywriter for 12 (ish) years. He’s worked on some big brands and plenty of tiny ones too.
He teaches copywriting on the Creative Advertising & Creative Writing degree courses at the University of Lincoln and is the author of bestselling copywriting book ‘Copywriting Is: 30-or-so thoughts on thinking like a copywriter’.
He also wrote the world’s first (he thinks) children’s book about copywriting called ‘Adele Writes an Ad’. His beard is unconvincing.
Andrew Boulton wants to persuade you that a little bit of laziness can make you a better – and happier – writer.