The Importance of Emotional Connections in Copy

From social media and email marketing to tube ads and billboards, we’re bombarded with words every single day.

So, in a sea of copy, how can yours stand out?

Copywriter and brand tone of voice specialist Surena Chande will share ways to help your copy break through the noise and reconnect with audiences through emotionally charged techniques.

Having worked with corporate and retail brands, she has been challenged with rapid deadlines and devastatingly dull topics. It is through this lens that Surena will be sharing her techniques for breathing life back into lacklustre copy.