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Watch Your Tone

Sonder & Tell

Date: Tuesday, 17th October Time: 10:00 – 16:00 / 05:00 – 11:00
Watch Your Tone with Sonder & Tell
In the session, they will take us through how to root TOV in brand positioning and connect it with a creative idea, along with some great examples from their experience.
You will learn: 
  • How to use your brand positioning to root your TOV
  • An overview of the process of creating and codifying guidelines
  • Examples of effective ToV in action
Session 1 | 10:00 – 11:15
Introduction to the concepts of tone of voice and brand positioning – as well as some examples of brands getting it right.
Session 2: 11:30 – 12:45
We break down the process of establishing your brand’s positioning, looking at your consumer, brand and product truths. 
Break for lunch 12:50 – 13:30
Session 3: 13:30 – 14:45
We’ll look at how you use your positioning to create and codify a tone of voice, with exercises and examples. 
Session 4: 15:00 – 16:00
A look at best-practice examples of tone of voice examples in action with tips on being consistent across every touchpoint.

About the Speaker

Sonder & Tell

Sonder & Tell is an award-winning strategy agency that focuses on brand positioning, story and tone of voice. Their clients include Mindful Chef, Bumble, Lick, Yoto and Rude Health.

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