About the Speaker
Sonder & Tell
Sonder & Tell is an award-winning strategy agency that focuses on brand positioning, story and tone of voice. Their clients include Mindful Chef, Bumble, Lick, Yoto and Rude Health.
5th November 2024, Online
Watch Your Tone
Date: Tuesday, 5th November
Time: 09:45 – 16:00
Time: 09:45 – 16:00
Watch Your Tone with Sonder & Tell
In the session, they will take us through how to root TOV in brand positioning and connect it with a creative idea, along with some great examples from their experience.
You will learn:
- How to use your brand positioning to root your TOV
- An overview of the process of creating and codifying guidelines
- Examples of effective ToV in action
Session 1 | 10:00 – 11:15
Introduction to the concepts of tone of voice and brand positioning – as well as some examples of brands getting it right.
Session 2: 11:30 – 12:45
We break down the process of establishing your brand’s positioning, looking at your consumer, brand and product truths.
Break for lunch 12:50 – 13:30
Session 3: 13:30 – 14:45
We’ll look at how you use your positioning to create and codify a tone of voice, with exercises and examples.
Session 4: 15:00 – 16:00
A look at best-practice examples of tone of voice examples in action with tips on being consistent across every touchpoint.
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