Using AI to Improve Your Copywriting: Course Schedule
9:30 – 10:15 Kick-off & Introduction to AI Tools and Methods
- Introductions and overview of the course
- What is AI? Its current state and history
- Getting to know the leading AI copywriting tools
- Pros and Cons: Discussing AI’s impact on copywriting, covering legal and moral issues
10:15 – 10:30 Break
10:30 – 11:15 Boosting Your Creativity with AI
- Generating fresh ideas using AI
- AI-assisted creative thinking
- Hands-on Activity: Creating copy ideas and approaches with AI support
11:15 – 11:30 Break
11:30 – 12:30 Research and Planning with AI
- How to find useful background information with AI tools
- Finding and checking data
- How to use AI to create content strategies and tactics
- Hands-on Activity: Researching topics using AI
12:30 – 13:30 Lunch
13:30 – 14:15 Enhancing Your Writing
- Crafting better first drafts with the help of AI
- Organising your content using AI tools
- Hands-on Activity: Writing copy with AI tools
14:15 – 14:30 Break
14:30 – 15:15 Polishing Your Work with AI
- Fine-tuning your writing with the right AI prompts
- Tips for elevating your copy
- Hands-on Activity: Refining your text with AI tools
15:15 – 15:30 Break
15:30 – 16:00 Wrap-up and Future Steps
- Summarising key points from today
- Time for questions and participant feedback
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