As Head of Brand Narrative at Pentagram, Ashley leads the studio’s award-winning verbal identity, naming, and strategic narrative work.
She’s written for the world’s best-loved charities, the biggest (sometimes less-loved) tech companies, a billionaire philanthropist (yes, that one) and former American Presidents (not that one).
As a former journalist, editor and marcomms director, Ashley’s career has been about using words to get people to learn things, feel things, buy things and change things.
She’s a proud journeywoman for this work, choosing to listen to podcasts about grammar, worshipping at the altar of Joan Didion and caring about the craft as much as the creativity behind everything she does.
