The Future of Copywriting?

No crystal balls. No vague predictions. Just very specific answers to very specific questions.

AI is already changing what copywriters do, how clients buy, and what a successful career looks like. This is a conversation about what’s already underway and figuring out what to do about it.

The Panel

We’re delighted to have a range of copywriters with deep and broad experience across sectors and specialisms, including advertising, content and strategy:

Nick Pryke (host) – Nick is half writer, half event emcee, helping B2B enterprise brands stick the glue between live moments and lasting engagement, creating insight-led content for high-value ABM campaigns designed to go beyond the echo chamber. Through his one-man band, The Glue Between, he interviews senior executives at closed-door roundtables and summits, translating insights into authority-building content with his iLAB approach.

Nick Pryke on LinkedIn

Vikki Ross – Brand, Voice & Copy Consultant

Vikki Ross on LinkedIn

Dave Harland

Diane Wiredu

Katherine Wildman

The Session

Audience Pulse Check We’ll start by polling the room. How are you feeling about your future? How much do you think your work will change? What’s the biggest threat to your career right now? The results go up on screen — and the panel has to respond to what this room actually thinks, not what they’ve prepared.

The Specific Questions No open-ended waffle. We’ll put a series of tightly framed questions to the panel — and each panellist has to give one specific answer. Not a speech. Not a hedge. One thing.

Questions like: What’s one task copywriters do today that won’t be paid work in three years? What skill should you be developing right now that isn’t on your CV? If a client said they’re replacing their copywriting team with AI, what’s your one argument for keeping humans? What should copywriters stop doing immediately because AI does it better? And the one that might sting: what is this industry in denial about?

The answers will be different. The disagreements will be revealing. And you’ll leave with a much clearer picture of where things are heading — and where to focus your energy.

Audience Check-In Halfway through, we’ll poll the room again. Has the panel changed your thinking? Which of their predictions do you buy? Which skills are you most likely to invest in? This isn’t a passive session — your responses shape the conversation.

Audience Q&A Your questions about your career, your situation, your future. The only rule: every answer has to be specific enough to act on.

You’ll Walk Away Knowing

• Which parts of your current skillset are most and least future-proof
• The specific skills and capabilities the panel believes will define successful copywriters in 2029
• Where the honest disagreements are about what’s coming — so you can make your own informed bet
• What this industry might be in denial about — and why that matters for your next career move
• A clearer sense of where to point your energy, whether you’re starting out, mid-career, or reinventing yourself