Storybreaking: Why You Need to Think Like a TV Writer

This session explores storybreaking – a technique borrowed from TV writers’ rooms – and how it can help you move beyond copy production and into creative strategy.

From The X-Files to Deep Space Nine and Sex and the City, you’ll learn how to build the same instinctive understanding of your clients that great writers have for their characters, so you can drop them into any situation and craft satisfying and surprising narratives that keep them on the edge of their seats.