Speaking Business: How to Talk About Strategic Content Impact with Leaders and Clients

You know your content makes a difference, but can you prove it?

Many copywriters struggle to demonstrate value beyond vanity metrics like page views or engagement rates – and this disconnect leaves us undervalued and under-resourced.

This session will help you bridge the gap between what you care about as a copywriter and what matters to the leaders and clients you work with.

You’ll learn how to identify meaningful KPIs, avoid common measurement pitfalls, and start building an impact model that translates your work into business outcomes – even if you’re starting from scratch. It will also include a practical group exercise where you’ll apply frameworks to real scenarios, leaving you with tools you can use immediately.

Whether you’re freelance or in-house, this session will give you the confidence and clarity to talk about your work in terms that decision-makers actually care about.