Case Study Show & Tell

Theory is easy. Showing your working is harder.

Clare Lynch and Teresa North of Broom & Moon take you through the single line of copy that won them a chunky retainer, and the working habits that made the client fall in love and stay there. Giles Edwards of Gasp! Agency follows with [project TBC]. A ten-minute conversation between the three presenters closes the session, pulling out what the projects share, where they diverge, and what you can take back to your own work.