The Connected Copywriter: How to Build Powerful AI Workflows for Content Teams

How do we go beyond one-off AI prompts to build connected, scalable systems?

In this hands-on session, Tim Tucker explores how copywriters and content teams can move from experimenting with AI to designing intelligent workflows that scale content creation.

You’ll learn how to connect multiple AI tools to streamline research, planning, writing, editing, and optimisation – while keeping your brand voice consistent and your creativity intact.

You’ll get live demos, practical challenges, and group discussion to help you imagine new ways to use AI across your content operations.

Ideal for writers and strategists who are ready to go beyond the basics and build AI systems that genuinely amplify their impact.