AI-Assisted Copywriting: Mindset and Tactics

Copywriters who can work with AI will outpace the rest.

In this fast, practical session, Harriet Meyer shows how to use AI as a sharp assistant at every stage of the job: briefs, research, angles, drafting, and editing.

We’ll cover the mindset shifts that’ll help you to start using AI effectively and ethically, plus some tactics that actually save time (and the ones to avoid).

Expect live demos and discussion — all geared to help you produce clearer drafts faster, without losing your voice.

You’ll leave feeling ready to embrace AI without losing your mind or your humanity!

Learning outcomes:

• Map where AI adds value in a copywriting workflow — and where human judgement stays non-negotiable.
• Apply fast checks for facts, tone, and bias to protect quality and trust with reusable prompts.
• Build a lightweight, ethical AI policy for client work (disclosure, data, privacy).