2nd October 2025
Experience Day
Join a day of in-person workshops, exploration and discovery at the Royal Northern College of Music in Manchester. Choose 1 of 2 Experience Day tracks – Strategy or Tactics. Both groups merge for the final hour to share insights, quiz your trainers and digest your discoveries.
Brought to you by ProCopywriters, the alliance of commercial writers
Trainers and hosts
You’ll be in safe hands with our highly experienced trainers and hosts.
Strategy
Andi Jarvis walks you through the 7 C Model of Marketing Strategy.
09:00 – 10:00
Registration and coffee
10:00 – 11:00
Session 1 – Foundations (Company and Customer)
The foundations of a great marketing strategy are understanding who will buy your product and why they will buy it. Making sure we’re hyper focused on these two questions will ensure everything else we do supports this.
11:00 – 11:30
Break – Coffee, Tea and Pastries Included
11:30 – 12:30
Session 2 – External Focus (Competition and Context)
We focus on how things are done in your industry and who else the customer might consider to solve their problem.
12:30 – 13:30
Lunch
14:05 – 14:30
Session 3 – Internal Focus – Content and Competence
Marketing strategies live or die by the people who implement them, so it’s crucial to look at what skills you have or can access. And then we look at how content helps to support a market strategy.
Capital
The final stage is working out what it’s worth if you get it right, understanding what to invest in marketing and what metrics you need to look at to know you’re on the right track.
We’ll also wrap up by showing how to put a marketing strategy onto one page.
14:30 – 15:00
Break – Coffee, Tea and Pastries Included
15:00 – 16:00
Get Shit Done
The two tracks (Tactics and Strategy) merge for the final session. Rebecca Rowntree, hosting, is joined by trainers Lucinda Everett and Andi Jarvis for a chance to debrief, share insights, and seek answers to any burning questions from the day.
19:00 – 22:00
CopyCon Meetup
Tactics
Lucinda Everett guides you through a day of copywriting teardowns, analysis and problem-solving.
09:00 – 10:00
Registration and coffee
10:00 – 11:00
Session 1 – Copy Conversations
An ice-breaker that also helps get discussion going and starts to break people out of those echo chambers. We share…
- best/worst copy you’ve seen lately
- your copywriting pet peeve
- your biggest challenge as a copywriter
11:00 – 11:30
Break – Coffee, Tea and Pastries Included
11:30 – 12:30
Session 2 – Copy Teardowns
We look at a few pieces of copy and evaluate what’s going on in the examples:
- Which copywriting techniques are being used?
- Why were those tactics selected (how does it relate to the advertiser’s strategy)?
- Which other tactics might be more effective?
12:30 – 13:30
Lunch
14:05 – 14:30
Session 3 – Brief Encounters
We work through creative briefs in small groups – so that we can gain insights from how others approach their copywriting projects.
14:30 – 15:00
Break – Coffee, Tea and Pastries Included
15:00 – 16:00
Get Shit Done
The two tracks (Tactics and Strategy) merge for the final session. Rebecca Rowntree, hosting, is joined by trainers Lucinda Everett and Andi Jarvis for a chance to debrief, share insights, and seek answers to any burning questions from the day.
19:00 – 22:00
CopyCon Meetup
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