The Psychology of the Inbox

This 55-minute workshop dives into the psychology of the inbox. You’ll find out what really happens before and after someone opens.

We’ll explore how to write and present your copy in emails for the way people actually read, think, and behave in their inbox.

You’ll learn how subject lines, pre-headers, and layout influence attention and action and how to structure copy so it lands with clarity and intent.

Then we’ll go beyond words – using data and behavioural signals to understand what your audience really wants, how to spot intent, and how to write for it.

By the end, attendees will:

• Understand what ‘bridging’ is and how it can transform their email marketing
• Learn how to structure and present email copy for how the human brain reads and behaves
• Discover how to interpret behavioural signals and data for better results
• Leave with practical copy frameworks to generate stronger ideas and actions