David McGuire has built a career out of making dull things interesting, having spent more than 20 years as a B2B copywriter, trainer, consultant, and coach.
Steeped in B2B marketing, he’s written about everything from air conditioning controllers to cybersecurity insurance (but his favourite thing to write about is himself, ideally in the third person).
If he looks familiar, it’s probably because he used to tell cheesy jokes at CopyCon, in between the speakers.
