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Steve Harrison is a British copywriter, creative director and author, regarded by Campaign Magazine as the greatest Direct Marketing Creative of his generation. Whilst running his agency HTW, he won more Cannes Lions awards in his discipline than any other Creative Director in the world.
Steve is the author of How to Do Better Creative Work, How to Write Better Copy, and Can’t Sell Won’t Sell: Advertising, politics and culture wars.
Steve Harrison examines modern brands’ reluctance to sell in a culture of consciousness.
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