Sarah Hyndman

Sarah Hyndman is the founder of Type Tasting.

She uses typography to create unique experiences that transform what people think and feel. She’s the author of books including Why Fonts Matter and How to Draw Type and Influence People.

She’s a TEDx speaker, a regular on television and radio, and a judge for the D&AD awards. Sarah co-publishes multisensory typography studies with Professor Charles Spence of the Crossmodal Research Laboratory at the University of Oxford and she is chef Heston Blumenthal’s “font science expert”. She creates immersive, multisensory installations and events for museums and organisations that have been described as “F*!*ing genius!”.