Copywriting Conference 2019 | #CopyCon19

Richard Shotton

The Choice Factory

Richard Shotton is the author of The Choice Factory, a fascinating book about applying behavioural science to marketing. Richard also runs Astroten, a consultancy that helps marketers understand cognitive biases.

Behavioural biases*

*Talk details are TBC. Richard Shotton is the author of The Choice Factory, a book that includes 25 behavioural biases that influence why we buy.

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