Richard Shotton
Author & Consultant
Richard Shotton is the author of The Choice Factory, a fascinating book about applying behavioural science to marketing. Richard also runs Astroten, a consultancy that helps marketers understand cognitive biases.
My Sessions
Behavioural biases*
Auditorium
READ MORE
*Talk details are TBC. Richard Shotton is the author of The Choice Factory, a book that includes 25 behavioural biases that influence why we buy.