Orlaith Wood and Jamie Thorp

Creatives @ Reed Words

Orlaith Wood, Creative Lead, Reed Words

Orlaith, Creative Lead at Reed Words, has over 10 years experience crafting strategic copy and voices for brands including Bang & Olufsen, Penhaligon’s, Southbank Centre and Schwinn.  

Orlaith has led award-winning verbal branding and naming projects including Byron and Wallbaby (D&AD pencils), and UpCircle (DBA Design Effectiveness Award). She sat as a D&AD judge in 2022. 

Don’t let her glittering CV fool you though. With dream clients like LEGO and Barbie, she’s a big kid at heart, with the same innate curiosity to boot. 




Jamie Thorp, Senior Writer, Reed Words

NFTs, luxury property, sex toys. You name it, Jamie’s named it.

He also loves creating messaging and voices that are a little weird, but very smart. Like his award-winning work for Goodfind and Wallbaby, or pitch-perfect copy for Bang & Olufsen. Jamie’s also made good use of his MA in Creative Writing by crafting poetry for Byron. (The burger chain, not the poet.)

Jamie joined us after kick-starting his career at Pearlfisher. Now, he encourages young creatives to follow his copywriting footsteps by speaking at events like the UK Creative Festival.



About Reed Words

We’re the experts in language and copywriting for brands.

Your brand is your campaigns, your website, your app, your social. It’s also your conversations with customers. Your all-hands meeting. The way you hire.

Language is the thread that weaves all these things together. The stronger the thread, the stronger the weave.

That’s why we’re here. We know words like no one else, and we use them to enrich and unify everything you do.

We partner with clients big and small, in all sectors and around the world, to deliver strategic, creative language that works.



My Sessions

9th October 8:56 am - 8:56 am

Naming: A Realistic Approach

From stakeholder feedback to internal arguments, any writer who’s tackled a naming brief knows it can be a fraught process. But it doesn’t have to be. Jamie and Orlaith from Reed Words will share advice on tapping into your natural naming instincts, and keeping a level head when it comes to what names can – and can’t – do.

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