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Maureen has been obsessed with making B2B a rational place for more decades than she’d like to admit.
A B2B agency owner in the US prior to heading to the client side (and Europe) to lead marketing for tech companies on both sides of the Atlantic, Maureen is a tireless advocate for rooting out the nonsense.
Alongside her day job, Maureen has been writing and speaking to help B2B SMBs to F100s separate the signal from the noise. Based in the US and Europe, she’s had a front row seat to B2B’s greatest weaknesses and opportunities.
She has devoted more than 20 years to closing the gaps between sales and marketing and is now focused on Product, Marketing, Sales, and Success. Her most recent book dropped in February 2021: Moats & Drawbridges | The Current State of B2B Cross-functional Insight Sharing.
Maureen is currently Managing Director at B2B Unleashed, is a management consultancy focusing on solving the material socio-technical obstacles to transformation.
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