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Like a lot of copywriters who have been around the block, I’ve written a lot of different types of copy. But this is no “jack of all trades, master of none” situation. I play favorites.
Here are the types of copy I get super-excited to write:
- Humor copy (of all stripes)
- Landing + lead-generation pages
- Website copy
- Sales pages
- Email drip campaigns
Why humor copy?
File this one under “shockingly obvious”: Humor makes people LIKE you.
People liking you means they’re engaged. Which means they stay on your site longer. Which gives you a better chance at getting them to buy what you’re selling.
Why conversion copy?
You can tell jokes all day. But if you don’t have a punchline, you’re just wasting everyone’s time and attention.
Copy works the same way. Write as much as you want – but if you don’t have a conversion goal, you’re going nowhere, friendo.
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