Lianna Patch

Conversion Copywriter

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Like a lot of copywriters who have been around the block, I’ve written a lot of different types of copy. But this is no “jack of all trades, master of none” situation. I play favorites.

Here are the types of copy I get super-excited to write:

  • Humor copy (of all stripes)
  • Landing + lead-generation pages
  • Website copy
  • Sales pages
  • Email drip campaigns

Why humor copy?

File this one under “shockingly obvious”: Humor makes people LIKE you.

People liking you means they’re engaged. Which means they stay on your site longer. Which gives you a better chance at getting them to buy what you’re selling.

Why conversion copy?

You can tell jokes all day. But if you don’t have a punchline, you’re just wasting everyone’s time and attention.

Copy works the same way. Write as much as you want – but if you don’t have a conversion goal, you’re going nowhere, friendo.

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