The Art of the Click
After a number of years working for the local council, Glenn left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.
Direct-response copywriting is something of a forgotten skill, associated largely with the old fashioned concept of direct mail. The association is wrong. The fact is that commerce today increasingly takes place online and sales can be made with the immediate click of a button, yet surprisingly few copywriters realise they are working in a direct-response […]
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