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Emily is co-founder and Strategy Director at Sonder & Tell, an agency that builds brands by putting them into words. They specialise in tone of voice, brand story and creative copy.
Since launching four years ago, they’ve re-positioned and re-storied consumer-facing brands like Rude Health, Lick and Cath Kidston. Given Bumble UK, Mindful Chef and Radley a new tone of voice. As well as running a slack community – The Wordsmiths – for copywriters from around the world.
As copywriters, marketers, strategists it’s our job to make sure every brand we write for has a tone of voice that cuts through. In this session we’ll start to explore how to develop a unique tone of voice and flip this joke on its head.
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