Asad Shaykh

Head of Strategy, Grey London

Asad Shaykh has practised brand and marketing strategy globally for over two decades, across client, agency, and voluntary roles, helping brands generate commercial success, by creating cultural value with what’s current.

Professionally, Asad has worked in Europe, Asia, and North America, on various brand challenges ranging from crafting a bespoke gaming strategy for Pringles, to launching #Octocurse with PETA, helping them lessen consumption of octopuses. His portfolio spans Swarovski, UNIQLO, HSBC and Volvo.

Voluntarily, Asad likes to fight for LGBTQI+ rights with Pride. In 2022, he led the MarComms for London’s largest Pride ever, with over 1.5M attending. He worked exclusively with LGBTQI+ creatives to create the world’s first queer-made Pride campaign. Working with The Royal Mint, he launched the world’s first LGBTQI+ coin, with his words ‘Protest, Unity, Visibility and Equality’, currently in circulation across the UK.

Personally, Asad believes in the Power of Difference, which goes beyond mere lip-service. It is part of Asad’s identity and practice, giving him license to talk about it freely, how it fuels creativity, welcomes change and impacts results. Currently, he is the Head of Strategy at Grey London, leading and mentoring a department of brilliant strategic minds.

My Sessions

9th October 7:02 am - 7:02 am

How Creativity Triumphs Over Trauma

Millions of words have been written and said about why intersectionality and difference fuel creativity. This talk is about the how. How does it do it?

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