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I’m part copywriter, part science fiction author. I’ve been writing professionally for almost 20 years, finding words, creating strategies and training writers for clients ranging from Lloyd’s of London and Ronseal to a London sculptor and a Dutch medical maggot farm. Before that, I worked in frozen food and ice cream marketing.
I’m currently helping Brighton scale-up ISMS.online tell stories about infosec. And over the last year I’ve also been a regular co-host of the ProCopywriters podcast.
I’ve published two novels through leading genre publishers Gollancz, with my short stories appearing alongside work from writers like Stephen King, Ray Bradbury and Bruce Sterling. I learned how to tell stories during a late-90s stint in feature-film development. There’s more on both sides of my writing life at my copywriter site www.alrobertson.co.uk and my author site www.allumination.co.uk.
Al Robertson introduces brand storytelling and takes you through a whistle-stop tour of how you can tell your brand as a story.
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