What’s in It for Me? – Three Steps to Uncover Your Target Customers

Aimée López

Revisiting your marketing strategy or working with a client who is unsure who to target?

Customer buying habits have radically shifted since the pandemic.

Understanding your target market’s buying motivations, pain points, and purchasing hesitations is the key to your business’s success.

Join retail copywriter and strategist Aimée Lopez to discover three untapped strategies for finding your target customers.


About the Speaker

Aimée López

Aimée López is a retail copywriter and strategist with 26 years of retail experience. Using persuasive tactics based on consumer behavioural psychology, she turns your passers-by into customers by using the power of words.

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