The key to a more creative, colourful, and rewarding life is creativity.
It doesn’t matter who you are, how old you are or what you do for a living, you were born with the ability to think creatively. Kevin Chesters believes you can be whoever or whatever you want to be in this life – but you are being held back by a conspiracy.
A combination of biology (simple human traits) and sociology (societal conventions) is stopping us all from being the person we know we could be.
Kevin’s book, The Creative Nudge, co-authored with his business partner Mick Mahoney, is designed to overcome our natural programming and the straitjacket of society, so we can release our inner creative potential. It’s not hard. It just takes a few small nudges.