Swipes to Stripes – from Bumble to Adidas

Ben Dudley

I was the Lead Copywriter for a group of dating apps, including Bumble and Badoo. I’ll talk about the unique challenges that come with writing for a company where the ‘product’ is the people who use it, and the ultimate aim of our users is to delete the app. I’ll also compare my experiences here to my time at Booking.com and adidas and  how it differs when you actually have a physical product to sell.

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Corporate Attendees

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