Naming: A Realistic Approach

Orlaith Wood and Jamie Thorp

From stakeholder feedback to internal arguments, any writer who’s tackled a naming brief knows it can be a fraught process. But it doesn’t have to be. Jamie and Orlaith from Reed Words will share advice on tapping into your natural naming instincts, and keeping a level head when it comes to what names can – and can’t – do.

About the Speaker

Orlaith Wood and Jamie Thorp

Orlaith Wood, Creative Lead, Reed Words Orlaith, Creative Lead at Reed Words, has over 10 years experience crafting strategic copy and voices for brands including Bang & Olufsen, Penhaligon’s, Southbank Centre and Schwinn.   Orlaith has led award-winning verbal branding and naming projects including Byron and Wallbaby (D&AD pencils), and UpCircle (DBA Design Effectiveness Award). She […]

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