Interstitially Yours

Maureen Blandford,

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Your work is, let’s be honest, superior. You met the brief, the client seemed pleased. Done and dusted, eh?

And yet. How did your piece perform against expectations?  Does your client ever share this data with you? Did the silent killers get in the way before the majority of potential readers could get to it?

Silent killers? Yes – those are the interstitial comms. The ads to draw prospects in, the emails, the landing pages, the forms. You know as a consumer (and a writer!) just how putrid these elements often are. They can kill content performance by boring the reader before they even get to your work. But *you* can come to the rescue.

Join Maureen to understand how you can raise Interstitial awareness, help your clients pay attention to these key touchpoints, to ensure their message is received and acted on by the highest percentage of potential targets. BONUS: grow your portfolio and increase your rehire rates.

About the Speaker

Maureen Blandford

Maureen has been obsessed with making B2B a rational place for more decades than she’d like to admit.

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