Idle Thoughts of an Idle Fellow

Andrew Boulton

How many adverts have you seen for copywriting roles where they talk (a lot) about the fast pace, the demanding workload, the intensity of the job? It’s exhausting just reading about all that effort. Instead, why not allow Andrew Boulton – author of the bestselling book Copywriting Is: 30-or-so thought on thinking like a copywriter – persuade you that a little bit of laziness can make you a better – and happier – writer. That is, if he can be bothered to write the talk.

About the Speaker

Andrew Boulton

Andrew Boulton has been a copywriter for 12 (ish) years. He’s worked on some big brands and plenty of tiny ones too. He teaches copywriting on the Creative Advertising & Creative Writing degree courses at the University of Lincoln…

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