How Conversational Copy Got Awkward

Room 5

Wacky smoothie cartons. Over-familiar emails. Gag-cracking brunch menus. “Conversational” copy has become the default. But is it a true reflection of conversation?

UX copywriter Steve Howe looks into the origins and current state of chatty copy, and explains how a professor of social interactions helped Typeform better reflect how people really talk.