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Dear CopyCon friend,
This is an intervention: We need to have a heart-to-heart about your email newsletter.
The rumblings you’re hearing are true: Email newsletters have made a massive comeback, especially in these strange post-Covid-times.
Yet many brands struggle to differentiate. Their companies dismiss them as old-school. Un-sexy. And what they publish is a little… <stifles yawn>.
So the question here at CopyCon is: Do your customers and clients clear their schedules to read your newsletter?
For the past year, Ann Handley has been obsessed with elevating the profile of the humble newsletter: What’s the real role of an email newsletter in your marketing? What goes into a must-read email newsletter? What do you leave OUT?
Here at CopyCon, Ann will share with you her best tips, secrets, examples, and thoughts on what works in 2021. Come to this fun, inspiring session intervention to hear how to write an newsletter that gets fantastic results, and not squander the clear opportunity we all have!
We’re writers! If anyone can create a must-read newsletter… (for ourselves, our brands)… WE CAN! <Insert strong arm emoji!>
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