Feeling Fonts and Tasting Type

Sarah Hyndman

Join Sarah to find out that a font is not a font. It can be a song, a memory, a warning or a smell. Discover that type has the power to alter what you taste and it can also reveal who the font you are.

About the Speaker

Sarah Hyndman

Sarah Hyndman is the founder of Type Tasting. She uses typography to create unique experiences that transform what people think and feel. She’s the author of books including Why Fonts Matter and How to Draw Type and Influence People. She’s a TEDx speaker, a regular on television and radio, and a judge for the D&AD […]

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