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Three brands walk into a bar. Each of them with a friendly, authentic and honest tone of voice. Nobody remembered them. That’s it. That’s the punchline… As copywriters, marketers, strategists it’s our job to make sure every brand we write for has a tone of voice that cuts through. In this session we’ll start to explore how to develop a unique tone of voice and flip this joke on its head.
About the Speaker
Emily is co-founder and Strategy Director at Sonder & Tell, an agency that builds brands by putting them into words. They specialise in tone of voice, brand story and creative copy.
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