Copywriting – The Next Generation

Gyles Lingwood,

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What are we doing as an industry to educate, prepare, encourage and support the next generation of copywriters?

In this session, higher education expert Gyles Lingwood will share insights about the challenges and opportunities that he faces as an experienced teacher of commercial writing and creativity, revealing the key lessons that he is teaching our discipline’s future talent.

He will discuss the work that he is currently undertaking to encourage and educate young copywriters, endeavouring to make the industry more accessible, inclusive and diverse.

You never know, he might also mention his next copywriting book.

About the Speaker

Gyles Lingwood

Gyles Lingwood is best known in copywriting circles as co-author of the book ‘Read Me – 10 Lessons For Writing Great Copy’ published by Laurence King in 2014. Gyles is Director of Education (Arts) at the University of Lincoln where, amongst other things, he teaches on the internationally renowned Creative Advertising degree course, that he […]

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