Why Your Content Marketing Isn’t Working – and How to Fix It

Kerstin Reichert

Date: Thursday, 6th October Time: 10:00 – 13:30 / 05:00 – 08:30

You know the best thing about content marketing? There is so much you can do. So many options, so many channels, the possibilities are endless.

You know the worst thing about content marketing? There is so much you can do. So many options, so many ways to get distracted, focus on the wrong things, and burn your time and efforts.

Content marketing is everywhere and everyone is doing it. The best way to get it right is by getting things done in the first place.

But to cut through the information overload you need to be better and faster then everyone else fighting for attention. So how do you do that?

We’ll explore the tools you need to set the right targets, build an effective strategy, execute efficiently and learn from what you are doing.

We’ll look into how to maximise your outcome through collaboration and by choosing the right publishing and distribution channels.

And we’ll practice so you’ll walk away knowing exactly how to implement your takeaways from this workshop.

We will cover:

  • Setting targets
  • Finding your audience
  • Choosing your channels
  • Doing your research
  • Building your strategy
  • Publishing and collaborating
  • Distributing all the things
  • Analysing what works
  • Continuous testing

When is it?

This training day is divided into 2 half-days:

06/10/2022 – 10:00 – 13:30

07/10/2022 – 10:00 – 13:30

About CopyCon training

Our trainers are all experienced trainers and practising professionals. The training sessions are delivered live over Zoom so that we can reach a wider audience, while also facilitating interactive sessions that can respond to your needs and interests. Within 48 hours of the training session, we email you links to a recording of the Zoom session, hosted on Vimeo, so you can rewatch any of the day as much as you like. Your trainer may also provide some notes or their slides (although this is at the trainer’s discretion).

 

About the Speaker

Kerstin Reichert

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