From engaging to invisible – moving from marketing to content design

Rachel McConnell

Creating content for digital products has a few similarities with content for brand and marketing.
But the goal of a content designer is to create UI copy so intuitive it fades into the background. In this talk I’ll look at the similarities and differences between marketing and product copy, including the shared principles, and what we can learn from each other’s disciplines.

 

About the Speaker

Rachel McConnell

Rachel is the author of Why you need a content team and how to build one.  She’s run digital content teams and created online experiences for brands such as M&S, John Lewis, Nationwide Building Society, and Unilever, and is current working at Deliveroo.

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