Content Design
Tim Tucker
Learn the fundamentals of content design with Tim Tucker – a digital content strategist and copywriting specialist who has worked with dozens of brands, including Virgin Media Business, Tesco, NatWest, Nokia, National Trust and The Guardian.
9:30am – 10:00am: Introduction and welcome
Introducing trainer and participants
Outline of the training day and objectives
10:00am – 11:30am: Fundamentals of content design
Overview of user-centered design, content strategy, and effective communication
Discussion and exercises to reinforce key concepts
11:30am – 12:30pm: User research and analysis
Techniques for conducting user research and creating user personas
Overview of user needs and goals
12:30pm – 1:30pm: Lunch break
1:30pm – 3:00pm: Content strategy
Developing a content strategy, including setting goals and creating content plans
Discussion and exercises to reinforce key concepts
3:00pm – 4:30pm: Writing for the web
Best practices for writing clear, concise, and accessible content for the web
Overview of tone of voice, style guide, and content governance
4:30pm – 5:00pm: Wrap-up and next steps
Recap of key takeaways and learning outcomes
Feedback and next steps from participants
About the Speaker
Tim Tucker
Tim is a digital content strategist and copywriting specialist. He is the founder and director of his own consultancy, 23 Digital Ltd. Between 2009–2018 he was a consultant and trainer for the Content Marketing Association, the industry association for marketing, publishing, advertising and social agencies in the UK.
