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Content Design

Tim Tucker

Date: Wednesday, 18th October Time: 09:30 – 17:00 / 04:30 – 12:00

Learn the fundamentals of content design with Tim Tucker – a digital content strategist and copywriting specialist who has worked with dozens of brands, including Virgin Media Business, Tesco, NatWest, Nokia, National Trust and The Guardian.

9:30am – 10:00am: Introduction and welcome
 Introducing trainer and participants
 Outline of the training day and objectives

10:00am – 11:30am: Fundamentals of content design
 Overview of user-centered design, content strategy, and effective communication
 Discussion and exercises to reinforce key concepts

11:30am – 12:30pm: User research and analysis
 Techniques for conducting user research and creating user personas
 Overview of user needs and goals

12:30pm – 1:30pm: Lunch break

1:30pm – 3:00pm: Content strategy
 Developing a content strategy, including setting goals and creating content plans
 Discussion and exercises to reinforce key concepts

3:00pm – 4:30pm: Writing for the web
 Best practices for writing clear, concise, and accessible content for the web
 Overview of tone of voice, style guide, and content governance

4:30pm – 5:00pm: Wrap-up and next steps
 Recap of key takeaways and learning outcomes
 Feedback and next steps from participants

About the Speaker

Tim Tucker

Tim is a digital content strategist and copywriting specialist. He is the founder and director of his own consultancy, 23 Digital Ltd. Between 2009­–2018 he was a consultant and trainer for the Content Marketing Association, the industry association for marketing, publishing, advertising and social agencies in the UK.

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