early bird discount - Save £60.00
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Ticket price: £129.00
In this session, Ross will take a look at how taking risks on content and making investments can work out in a big way for brands and marketers. Explore ways to run experiments within a brand, some of the lessons learned through experiments with channels like Reddit, Slideshare and Quora. Along with a content experimentation framework that brands can utilize on a regular basis to create a culture that embraces risk.
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