Brand Categories and Why You Need Them

Mary Ergul,

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The strategist’s guide on how and why to learn brand categories.

Mary covers:

  • Why doing research on a brand category is important 
  • Preliminary examples everyone usually knows – SWOT, indirect versus direct competitors 
  • Sussing out the brands to look at 
  • Seeing the category benefit 

About the Speaker

Mary Ergul

Mary Ergul works as a strategist at the independent agency Madwell. She has wanted to be in advertising since she was 9 and her enthusiasm for the industry has taken her to Cannes Lions, Miami Ad School, New York City and now Atlanta, GA. While she builds campaigns and brands, her passion burns brightest in […]

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