Blogging to be read

Jo Watson,

Ticket Price

£349.00 early adopter discount - Save £50.00 £299.00

Hurry, 12 spaces left

Pro Members
Ticket price: £259.00
Date: Monday, 21st September Time: 10:00 am - 4:00 pm


Blogs are one of the most effective ways of building your brand, finding an audience and building relationships with your customers.

But, there’s no point having a blog if nobody wants to read it.

On one hand, you may have a completely terrible blog that tells people nothing about who you are, what you do, or how you go about your business. In that case, you’ve wasted your time and energy.

On the other hand, you may have an absolutely outstanding blog, but nobody knows about it. In that case, well, you’ve wasted your time and energy.

My CopyCon course is going to help my delegates with three things when it comes to blogging:

  • Ideas and concepts to write about – when you’re lacking in inspiration
  • Structures to follow – when you don’t know where to start
  • Reasons to commit – when you just don’t think blogging really works or matters, and you don’t understand why people aren’t engaging with you

Our training day (10am – 4pm) will be split into a morning and an afternoon session, with plenty of interaction and breaks throughout.

In the morning session, we’re going to explore 12 different concepts that are perfect to delve into when you’re looking to produce beautifully written blogs that people will want to read, engage with and share. I practice what I preach, so I’ll be sharing examples of my own blogs that fit each concept and serve as a ‘rough guide’ for structure. I’ll also be asking my delegates to examine their own blogging history – and begin creating their future content.

In the afternoon session, we’re going to look at ways in which we can sharpen up our writing techniques to create seriously stunning blogs, get our pieces web-ready, and make sure that we position our blogs so that people feel compelled to click on that link to read more.

This training includes

  • Interactive training with practical exercises
  • Q&As with trainer
  • Recording of the session
  • Supporting documentation

The training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions.

Your training ticket includes access to our online event platform, as well as opportunities to network with other delegates and join any of our Satellite Sessions.

To book this training session, please select the ‘Blogging to Be Read (Jo Watson)‘ from the ticket options below.

About the Speaker

Jo Watson

Known for having a shocking inability to hold back an (exquisitely articulated) opinion, I also make inappropriate jokes and struggle to hide my love of puns. I’m a CMI Chartered Manager with fancy letters after my name, and I’m also a former teacher. These days, I’m in possession of my very own child, and none of my former training or experience works on her.

Register Now

Save up to £90 on your ticket with a ProCopywriters membership - available for individuals and organisations.

Corporate Attendees

Corporate attendees can pay by invoice. Email and let us know how many places you would like to book.