Applying Behavioural Science to Copywriting

Richard Shotton,

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Pro Members
Ticket price: £299.00

Date: Thursday, 18th March Time: 10:00 – 16:00 / 05:00 – 11:00
As a copywriter, you’re in the business of changing minds – how can you do that without understanding what drives them?
This virtual workshop will give you an introduction to the field of behavioural science as it applies to marketing, using a simple framework to make sense of academic findings. We’ll pay particular attention to the biases you can use every day in your copy.
In our two half-day sessions we’ll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions, as well as new and lesser-known research that will give you the persuasive edge.
Most importantly, we’ll bring it all back to marketing, always translating theory into practice in the context of your writing.
You’ll leave the session filled with new ideas for creative, effective approaches to your brief and an understanding of why your ideas will work.

About the Speaker

Richard Shotton

Author of The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing.

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